The Impact of AI on Content Creation
The use of Artificial Intelligence (AI) is firmly on the agenda for marketers. Almost every article written or workshop attended now covers this topic; some singing its praises to streamline marketing processes, and others highlighting the impact of AI on authentic content creation, and the environment. It is tempting to ignore AI and hope it […]
What is Content Marketing?
What Is Content Marketing? When I made the decision to go freelance again after four years in an in-house marketing role, I knew that I wanted to focus on content marketing. I have worked in marketing and PR for over 25 years and have seen a lot of changes in that time. One that concerns […]